Campaign:
1. Understanding the nature and purpose of campaigns.
2. Be able to prepare a campaign.
3. Be able to conduct a campaign.
4. Be able to monitor the preparation and conduct of a campaign.
Tuesday, 28 September 2010
Irregular Choice
£44.99
£74.99
£54.99
£59.99 
£59.99"Recapture your freedom which eloped with your youth".
Irregular Choice was launched in Brighton in August 1999 by design entrepreuner Dan Sullivan. The idea was to create a brand that would stand out and maintain creativity and individuality. Inspired by London's Kings Road in the 1970's, where it was all about being imaginative and standing out from the crowd. Dan saw that he could launch his fun, unique footwear line and it has been a huge success, with stores in New York and London.
Dan Sullivan came from a design background, which later influenced to create his iconic footwear range-his first collection was inspired by the traditional Japanese split-toe which occasionally reappears in collections. Over the past 10 years it has become a huge individual brand, constantly pushing boundaries and exploring new ideas. Collaborations with Heatherette, Emma Bell and Akomplice have further added to Irregular Choice's impressive amazingness and now they also have a handbag line, clothing and a girls sneakers range called ICED.
Irregular Choice was launched in Brighton in August 1999 by design entrepreuner Dan Sullivan. The idea was to create a brand that would stand out and maintain creativity and individuality. Inspired by London's Kings Road in the 1970's, where it was all about being imaginative and standing out from the crowd. Dan saw that he could launch his fun, unique footwear line and it has been a huge success, with stores in New York and London.
Dan Sullivan came from a design background, which later influenced to create his iconic footwear range-his first collection was inspired by the traditional Japanese split-toe which occasionally reappears in collections. Over the past 10 years it has become a huge individual brand, constantly pushing boundaries and exploring new ideas. Collaborations with Heatherette, Emma Bell and Akomplice have further added to Irregular Choice's impressive amazingness and now they also have a handbag line, clothing and a girls sneakers range called ICED.
Hemstock's Jewellers-our shoe design company!
In the artefact unit of CRAM, we have to design a shoe for a local Wymondham shop. My group (me, Charlotte, Beth and Laura) picked Hemstock's Jewellers, a local company with branches in Wymondham and Diss I'm really pleased with this as a jewellers gives you lots of ideas to work with and lots of inspiration.
Hemstocks have been selling jewellery for 25 years and are also members of the National Association of Goldsmiths, who promote ethical working conditions and education for their staff.
I didn't go with my group to the shop so I'm not sure what would look good and go with Hemstock's designs but my idea is to embellish my shoe with lots of sparkly jewellery and chains, studs, gems etc.
Hemstocks have been selling jewellery for 25 years and are also members of the National Association of Goldsmiths, who promote ethical working conditions and education for their staff.
I didn't go with my group to the shop so I'm not sure what would look good and go with Hemstock's designs but my idea is to embellish my shoe with lots of sparkly jewellery and chains, studs, gems etc.
Friday, 24 September 2010
Making shoes - the history of shoe-making in Norwich!
The Van Dal factory in Norwich opened in 1918 and specialised in making womens shoes out of materials like leather, kid and snakeskin. In the 1920s they also began to specialise in brocade and reptile skin-women didn't go out to work so they didn't need endurance shoes like men. The factory was mainly run by men who made the actual shoe and cut the material-women stayed at home doing the finer, detailed work on the shoes. They became huge and exported globally.
Start-rite opened in Norwich in 1792! but only started making children's shoes in 1918. They were the first to measure children's feet in width and length to make sure they got the right shoe size. and also invented the supportive V-heel to make sure childrens feet were properly supported.
Van Dal in 1964 employed thousands of workers and made 30,000 pairs oof shoes a week. As industry progressed they began to ship parts out to China and have the shoes made there as it was cheaper. However they were seent back to Norwich to have the soles put in so they could still say they were made in Norwich.
Start-rite opened in Norwich in 1792! but only started making children's shoes in 1918. They were the first to measure children's feet in width and length to make sure they got the right shoe size. and also invented the supportive V-heel to make sure childrens feet were properly supported.
Van Dal in 1964 employed thousands of workers and made 30,000 pairs oof shoes a week. As industry progressed they began to ship parts out to China and have the shoes made there as it was cheaper. However they were seent back to Norwich to have the soles put in so they could still say they were made in Norwich.
Our Campaign
My group in the Campaign unit are going to be involved with helping The Children's Society charity shop in local Wymondham. We are hoping to raise awareness of the need for proper, high quality donations and we hope to acheive this by going to nearby primary schools and asking them to help us by donating their old toys. We are thinking of doing this by doing an assembly to raise awareness, handing out badges and maybe making t-shirts and setting up a donation box in their school, with rewards like badges and lollies for everyone who donates something.
Learning Outcomes for Artefact Unit
Artefact:
1. Understand the process of creating artefacts.
2. Be able to plan the creation of an artefact.
3. Be able to create an artefact.
4. Be able to monitor own creative activity.
1. Understand the process of creating artefacts.
2. Be able to plan the creation of an artefact.
3. Be able to create an artefact.
4. Be able to monitor own creative activity.
Tuesday, 21 September 2010
Campaign Lesson 21st Sep
We have just watched a bit of 'Mary Queen of Shops' where she goes into a 'Save the Children' charity shop.The shop is awful and full of mess, really disorganised and they keep getting rubbish donations where they can only sell 25% of the stuff.
Our campaign is based on a similar thing; we will go into a charity shop in Wymondham and help them to get really good donations from the younger generation and make charity shops cooler and kind of vintage. We could do this by going into local schools and raising awareness, making leaflets and adverts etc.
Our campaign is based on a similar thing; we will go into a charity shop in Wymondham and help them to get really good donations from the younger generation and make charity shops cooler and kind of vintage. We could do this by going into local schools and raising awareness, making leaflets and adverts etc.
Tuesday, 14 September 2010
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