£44.99
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£59.99 
£59.99"Recapture your freedom which eloped with your youth".
Irregular Choice was launched in Brighton in August 1999 by design entrepreuner Dan Sullivan. The idea was to create a brand that would stand out and maintain creativity and individuality. Inspired by London's Kings Road in the 1970's, where it was all about being imaginative and standing out from the crowd. Dan saw that he could launch his fun, unique footwear line and it has been a huge success, with stores in New York and London.
Dan Sullivan came from a design background, which later influenced to create his iconic footwear range-his first collection was inspired by the traditional Japanese split-toe which occasionally reappears in collections. Over the past 10 years it has become a huge individual brand, constantly pushing boundaries and exploring new ideas. Collaborations with Heatherette, Emma Bell and Akomplice have further added to Irregular Choice's impressive amazingness and now they also have a handbag line, clothing and a girls sneakers range called ICED.
Irregular Choice was launched in Brighton in August 1999 by design entrepreuner Dan Sullivan. The idea was to create a brand that would stand out and maintain creativity and individuality. Inspired by London's Kings Road in the 1970's, where it was all about being imaginative and standing out from the crowd. Dan saw that he could launch his fun, unique footwear line and it has been a huge success, with stores in New York and London.
Dan Sullivan came from a design background, which later influenced to create his iconic footwear range-his first collection was inspired by the traditional Japanese split-toe which occasionally reappears in collections. Over the past 10 years it has become a huge individual brand, constantly pushing boundaries and exploring new ideas. Collaborations with Heatherette, Emma Bell and Akomplice have further added to Irregular Choice's impressive amazingness and now they also have a handbag line, clothing and a girls sneakers range called ICED.
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