Tuesday, 23 November 2010

Campaign Lesson 23rd Nov

Last Tuesday we were supposed to set up a donation stall at lunchtime for everyone to bring in donations that we can then sell or give to our charity shop. However this didn't really work as no one brought in any donations! The main problems were that we didn't advertise our donation stall adequately; the posters didn't stand out enough and there was generally not enough awareness around the school so many people didn't realise it was happening. Also, high school students don't really give so much to charity anyway and our campaign idea is not very cool. So, our new scheme to get good quality donations is to aim the campaign more at staff; they are more likely to want to give donations and most have children, so they may want a clear out before Christmas and all the presents that will be received. We have written a letter to staff explaining our situation and requesting donations, as well as making flyers and colourful posters to be put up in the staff room. My group are also making a giant 'Charity Monster' out of cardboard to go in the staff room, which will hopefully attract more attention and get people to donate!

This is our new poster using our Charity Monster logo, aimed more at staff who may be nore interested in clearing out before Christmas. However it still has the cute monster logo to make it more appealing and to make them look twice at the poster and take it in.

1 comment:

  1. Love the poster Cathy really excellent and well thought out. You've givfen lots of explanation of ideas too.

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