Sunday 16 January 2011

Campaign Unit-Overall Strengths and Weaknesses

One of the main aims of our campaign was to raise awareness a particular charity shop and the need for better quality donations. We tried to publicise our charities by making posters, adverts and performing assemblies and workshops to children at Browick Road Infant School. Overall I think we did a lot of hard work; the rehearsing and planning took a long time, as well as documenting everything on our blogs, visiting our charity shops and attempting to collect donations. I think one of the weaknesses was that the posters up around Wymondham High didn't attract enough attention as we wanted; students and teachers are generally too busy to stop and look at the posters very much. Also, organising a fundraiser event near Christmas is always difficult as people have too much other stuff on their minds around that time and lots of other charities are trying to raise money as well.
To conclude, I think we did everything we could to make it work but sometimes it is difficult to get others interested and raise enough awareness. Big charities use the media to get people involved but we weren't able to do that. Although we did put a lot of work into it, so I hope we don't fail!

1 comment:

  1. L04 - You reflect on the strengths and weaknesses of the campaign in an interesting and analytical manner Cathy. You are honest and able to adapt your ideas.

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