Campaign BRIEF

Our Campaign Brief

We were given a set brief to research different campaigns and specifically looking at their target audience and how they reached them, their main message and how successful they had been. One of the first we looked at briefly was Dove Real Beauty and how our group would structure a campaign, what makes them effective and success techniques; like getting a celebrity on board or a lot of advertising. We were then shown a clip of the TV show 'Mary Queen of Shops' when she was focusing on improving charity shops and I was quite shocked by the statistics. Sadly it seems most people treat charity shops as rubbish dumps and a massive 75% of donations are unable to be sold. We also researched different campaigns and their advertising; charities such as Barnardo's and Children in Need. Ultimately we chose a local charity shop (in our case it was The Children's Society) and got in contact with them, informing them of our unit and spent the next few weeks focusing on raising awareness and good quality donations. 

Task

Our main task was to design a campaign to improve the quality of donations to charity shops (our local charity shop was The Children's Society). We did this by designing a poster and storyboard with our logo (the Charity Monster) and getting across the message of donating good quality toys and clothes. We also tried to make a TV advert but this idea didn't really come together. Luckily our performance was suitable to be performed to an audience so we instead produced a Theatre in Education assembly which we performed to Browick Road Infant School. On the same day we performed our Theatre in Education workshop and also made posters to put up around Wymondham High School to encourage students and teachers to donate. 

Final Presentations

Our final presentations were the Theatre in Education performance and workshop at Browick. There were two performances and then we split into 3 different groups to present our workshop to the 3 different classes. We hoped to raise awareness and encourage the children to donate more to charity shops. Unfortunately we didn't receive any donations on the day but hopefully we made an impression on the children.