Our idea for our TV advert was based on a old Chewits advert from 1986. Based on the old 'Godzilla' film it features a huge T-Rex dinosaur terrorising London; ripping up bridges, eating kiosks and stamping on buildings. The only way they can tame this monster is to feed him Chewits. I think this advert is very efective as it's something quite unique that would stick in people's minds, and it's also mocking a very well-known film that now looks ridiculous. Despite being just 36 seconds, it gets its message across-adverts don't need to be more than 40 seconds long.
http://www.youtube.com/Search Chewits advert 1986
Our storyboard was similar, except it featured our logo 'The Charity Monster', scaring the people by appearing really ferocious when he is actually putting a sack full of good, happy donations outside The Children's Society charity shop. Suddenly everyone is happy for the charity and right at the end our logo flashes onscreen, with the caption' Give a Monster of a Donation'. It's designed to be recognised as a cover of a well-known film and advert, as well as being quite funny and happy at the same time as getting the message of donating across. The Charity Monster is a good mascot to have as he looks very cuddly and would appeal to children-we need children to want to donate their toys so this is important.
L01/2 - Once again you manage to combine the age of your target audience with relvant research material and ideas to include within your Campaign strategiesw. Using Chewits as the food of your Charity monster appeals to a younger audience.
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